Questions and answers.

A website and digital experience platform from Amadalis, built on EmDash, Cloudflare's own CMS, and hosted for you on Cloudflare. One admin holds a visual designer, a governed AI copilot, experimentation, personalization, the affinity engine, analytics, commerce and consent by jurisdiction.

Amadalis is the company, and Praxis is our platform. We are a group of engineers and architects who have dedicated decades to the digital realm: personalization, websites, digital experience platforms, testing and recommendation engines.

Accounts open through the Lighthouse program. Apply, and if it is a fit, we email you an invitation that works once.

A small group of businesses and agencies we are inviting to run real sites on Praxis with us, to prove its newest parts on real visitors and to shape what comes next.

At account.amadalis.ai. Your account lists your sites, and "Open admin →" takes you into each one at your role.

In the Composer. It opens the page your visitors see; click a section to edit it where it sits. Every change saves to a draft, with its own undo, and a card asks before anything is published. An edit to a live experiment's version waits for your approval too.

Yes. Site setup offers 29 templates as of October 2026, 28 for kinds of business and a blank one, each with its own pages, theme and menu. The pages are created as drafts; the menu and theme apply when you approve the setup. "Undo this setup" takes it back in one step, and leaves alone any page you have edited.

It can write the first draft. Site setup writes each page's words from a short description of your business, and the copilot builds draft pages for what you ask. In site setup's own words: "Anything you leave blank is left out rather than invented." Read every page before you publish it.

From you. Site setup lists the picture slots to fill with your own.

Yes. Themes are named sets of design tokens: 72 themes in 10 families as of October 2026, each with light and dark modes, and a Theme Studio to make your own, with contrast checks as you go.

No. When it would publish, delete or change a setting, it stops at an approval card and waits for you. The platform enforces that pause, not the AI's instructions, and no setting turns it off. You approve a scheduled publish once, for its exact time. Edit the page in the Composer before then, and the schedule is cancelled. An edit to a live experiment's version waits for your approval too.

A change's receipt shows "Undo", or you can say "undo that". Undo is offered for up to seven days for draft changes and a shorter time for riskier ones, and before you approve, the card tells you whether the change can be undone. One-click undo on every change. Coming soon.

To an AI model provider, through Cloudflare's AI Gateway, with the site content the copilot reads to answer you. Payload logging is switched off at the gateway, so only each call's metadata is logged.

Ask it "what can you do?": it answers from a live lookup of the actions available to your role on your site, never from memory.

Each plan carries a monthly AI allowance. When your account's allowance is used, the copilot pauses for the rest of the month, "I've paused for this month.", and everything it built keeps working.

Yes. On your account's Domains tab, a new domain needs one record at your DNS provider: a CNAME, or an ALIAS or ANAME at a root domain, pointing to app.amadalis.ai. The certificate is issued and renewed for you.

It keeps serving while TXT records prove the domain and its certificate. Then one CNAME switch moves it, with no downtime.

No. Never. Your registrar, DNS and email stay yours.

Yes. Each site is its own tenant, with its own database, team, domains and copilot, and your plan sets how many you can create.

On the account's Team tab: an email address, a role, and "What this grants" in plain words. An invitation offers Contributor, Author, Editor or Admin, and each site has one owner.

Yes. Your identity provider can create and disable members through SCIM.

Yes, for every member's sign-in to the account, in the team session policy, with session limits and a list of allowed networks.

Yes. Our engineers move it, with our own migration engine for WordPress sites, and an engineer is on every project. Any site is welcome, priced by its scope.

Yes. You can explore it at migrate.amadalis.ai, and our engineers run every migration with you.

Our engineers compare every page with the original and finish what needs a human hand. You see each page side by side, and nothing moves to your domain until you approve.

Their software stays behind. What they held, such as forms, search settings, custom fields and products, comes across as native content wherever the engine can carry it, and anything it cannot carry is named before you switch.

They arrive ready to be claimed. Passwords, sessions and payment details never move, by design.

We only read from it. It keeps running until you approve the switch.

No. Hosting with the CMS and designer is complete on its own. Experimentation, personalization, the affinity engine, advanced analytics and commerce are features you turn on when you want them. Coming soon.

No. A person promotes the winner, which copies it into the page's draft, and publishing it is a second approval.

No. An experiment records its own history from the first visitor; the planner's estimate appears after two days of traffic.

Only within each visitor's consent. Where the law asks for consent first, visitors who have not said yes see the default page, and browsers that send Global Privacy Control always do.

Our engineers set it up with you: the interests to follow, what each visitor action counts for, and how quickly interest fades.

No. Every number is computed from the events in your site's own database, and a question too large to answer exactly is refused rather than sampled.

To your own Stripe account. Praxis takes no cut of your sales and never holds your money.

On a store moved from WooCommerce, yes: its tax tables, shipping zones and coupons are honoured at checkout. A store started on Praxis charges tax through Stripe Tax, and shipping by its own zones and rates. Coming soon.

Each visitor gets the consent rules of where they are: opt-in in 32 countries as of October 2026, the European Union with the United Kingdom, Switzerland, Iceland, Liechtenstein and Norway; opt-out in the United States; and opt-in wherever the country is not on the map or unknown. Global Privacy Control is honored on the server.

Praxis gives you the technical foundation: consent by jurisdiction, Global Privacy Control honoured on the server, exports and erasure. Your advisers confirm your obligations.

Each site's content and events live in a database of its own, and uploaded files in Cloudflare's object storage. Your account's Overview shows where your data lives.

Yes. Privacy & Data › Exports takes out events, decisions, goals, audience transitions, audiences, profiles, consent and daily rollups, as files a warehouse reads.

Yes, one browser record at a time or up to 25 at once, behind an approval card. Erasure is permanent. Orders stay without the link to the visitor but keep the name and email given at checkout, and form submissions are deleted on their own.

Only in the four ways your account’s Security tab describes: a read-only grant you give and can revoke, read-only visits our support opens while it is active, read-only break-glass access in an incident with a stated reason, and an admin override after a confirmation and a reason. Each one is recorded, and entries into every site of your account appear in your Security log while you are an owner or Admin of an active or suspended site in the account; otherwise the log shows only the site your account opens with. A fully erased site’s entries no longer appear.

Every site's database is backed up twice a day, and our operators restore on request, taking a fresh backup first. You can also restore from a verified backup yourself. Coming soon.

On a public status page, drawn from the platform's hourly health checks and its incidents. Coming soon.

See our pricing page.

We agree the program's terms with you before you sign up.

Stripe. "Payment is taken securely by Stripe. We never see or hold your card."

Yes. One agency account holds all of your clients, each with its own sites, people and statements, and the platform carries your brand.

You do. We bill your agency, and you bill your clients at your own prices, through your own payment setup. Our Stripe account is never shared.

No. A partner is always a partner: when we migrate or build for one of your clients, we work for you, behind you.

Email support@amadalis.ai. We aim to reply within one business day; at busy times it can take an extra day. Testers come first: we always give them priority so that they are unblocked.

In our help articles, grouped the way your admin is.