Hosting and care.
Your site on Praxis, looked after: changes, new pages, and a site whose health our platform checks every hour.
SERVICES · FULL SERVICE
One team, top to bottom.
We design, build, host and care for your site, and we run its experimentation, personalization and analytics with you, month after month.
01What it covers
What it covers.
Experimentation programs.
A plan of tests, run and read with you. Each test locks its plan before the first visitor; its result is read at the planned length, with corrections when several versions or measures are judged together; and a sample-ratio guard withholds any verdict when the split itself looks wrong. A person promotes the winner, and publishing it is a second approval.
Personalization programs.
Audiences built around your goals, and targeted content for each one: a section swapped, the page's sections in a different order, or an offer that arrives during the visit. A share of each audience is held back on the default, so the lift can be measured.
The affinity engine, set up and tuned.
Our engineers set the engine up on your catalog with you: the interests that matter, what each visitor action counts for, and how quickly interest fades. Recommendations are then ranked for each visitor as the page is served, and every join and leave of an audience is recorded with its cause.
Analytics and reporting.
Goals, funnels, sources and campaigns read together, from first-party numbers in your site's own database, with no sampling.
New sites and migrations.
When you move or add a site, the same team does the work.
02The experience behind it
The experience behind it
Decades of practice, on your site.
Our engineers and architects have dedicated decades to personalization, experimentation, recommendation engines and digital experience platforms. Full service puts that practice to work on your site, on a platform built for it: every experiment, audience and recommendation runs inside your visitors' consent, and every personalization decision is recorded with the reasons that drove it.
03How it runs
How it runs.
-
Agree the goals.
What the site must do, and the goals that will count it.
-
Plan.
The tests to run, the audiences to serve, and how long each test needs, from the planner's estimate on your own traffic.
-
Build and run.
We set up each experiment and each piece of targeted content, and each one goes live only when you approve it.
-
Read the results together.
What worked, what did not, and why, with the statistics shown rather than hidden.
-
Decide what is next.
Then the next round begins.
04Already have an agency?
Already have an agency?
Already have an agency?
Then we work through them. Your agency stays your agency, and we support it behind the scenes. A partner is always a partner.
05Pricing
Quoted for your site and your goals.
Full service is quoted for its scope.