The whole platform, early.
Hosting, the CMS and the Composer, the governed AI copilot, commerce, and the experience layer: experimentation, personalization, analytics and the affinity engine.
THE LIGHTHOUSE PROGRAM
Help us shape what comes next.
EmDash reached version 1.0 in September 2026, and Praxis is in private preview. We are inviting a small group of businesses and agencies to run real sites on Praxis, to put its newest parts to work on real visitors, and to shape where it goes next.
01Who we are looking for
A few brave teams.
Agencies with client sites. Businesses with one site that matters. Shops. Developers who want to build on what we have built. It does not matter whether you are a customer or a partner yet. What matters is a real site, and the appetite to help us prove what Praxis can do. We call the people who join us Lighthouse customers.
02What you get
What you get.
Your site, moved for you.
We migrate your site, or a sample of it first, at no charge. Your current site stays live until you have compared ours side by side and approved the switch. Very large sites are scoped with you.
A direct line to the builders.
You work with the engineers who build Praxis, and every problem you report goes straight to the team that builds the platform.
First in line for help.
"Testers come first." That is the product's own promise, and Lighthouse customers are those testers.
03What we ask
What we ask.
Run a real site.
On real visitors, in production.
Tell us the truth.
What works, what does not, and what you need next.
Let us tell your story.
If Praxis works for you, and only with your yes.
04Where Praxis stands
Where Praxis stands.
Much of Praxis already runs on production, walked there by our own team: building and publishing pages, the copilot and its approval cards, the store, audiences and targeted content, analytics. The newest parts, such as the affinity engine, prove themselves on real visitors, and that is what this program is for. Every problem you report goes straight to the team that builds the platform.
05How it works
How it works.
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Apply.
Tell us about you and your site. It takes a few minutes.
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We read it.
A person on our team reads every application.
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Your invitation.
If it is a fit, we email you an invitation. It is made for your email address, works once, and expires after the time we give it, between 1 and 90 days.
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Sign up.
Create your account from the invitation; the form opens with your email address already in place.
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We set you up.
Our engineers move your site, or a sample of it, and switch on what you want to try, from your first experiment to the affinity engine.
06The application
Apply to the Lighthouse program.
07Questions
Questions
Who can apply?
Agencies, freelancers, businesses, shops and developers with a real site, or a real plan for one. Partner or customer, it does not matter.
Do I need a WordPress site?
No. We can move the site you have, from WordPress or anywhere else, or you can start a new one.
Can an agency start here and become a partner later?
Yes. Start with one client site, and move to partner pricing when you bring more.
What does it cost?
We agree the program's terms and prices with you before you sign up. Lighthouse stores take payments in Stripe's test mode until the store's first recorded live payment.
How many places are there?
A small group, so that every Lighthouse customer has our full attention.
Is there a waitlist?
No. There is this program, and a person reads every application.
How do I sign up?
Apply here. A person reads every application, and if it is a fit, we email you an invitation to create your account.